Cosmetic Chemist and Skinects founder, Ni'Kita Wilson, is unapologetic in her mission to celebrate, appreciate and love Black women with her new brand, For You Because... (launching Spring 2019). In her own words...
We are many things to so many people:
Mothers, providers, lovers, daughters, sisters, friends, teachers, wives, chefs, chauffeurs, nurses, confidants, caregivers, sounding boards, prayer partners, nation builders...
For those of us who work outside of the home, we find ourselves in management roles twenty-four seven;
the bosses at work and at home.
The cycle is endless and we are expected to it keep moving;
no sick days, no personal days, "me time" doesn't exist.
But it's taken all in stride;
no complaining because, at the end of the day, it all still has to get done.
Every once in a while we'll call our sisters or girls to vent before our heads explode like a pressure cooker
But then it’s back to business.
The children must be fed, homework done - ours and theirs; kids bathed and put to bed.
The house must be cleaned and bills paid.
Our partners must feel valued, boss kept happy and co-workers content.
Through it all we try to keep our sanity because it's on our shoulders.
On top of it all, we are in a time when people are copping our style without acknowledging the originators
(if you are a Black Woman then you know what I’m saying).
That changes with For You Because...
4UB is all about celebrating who you are the best way we know how!
For You Because creates products that will inspire, encourage, invigorate, restore, and cherish you!
We are beauty people unapologetic in our mission to cater to you-
first dibs not sloppy seconds, WE CHOOSE YOU!
Find out more here (You will be directed to foryoubecause.com)